For the vast majority of Canadians, excellent drinking water is as close as the nearest faucet or fountain. Municipal drinking water is safe, reliable and affordable.
But the bottled water industry sees this vital public service as its main competition. Multi-million dollar marketing campaigns seek to undermine public confidence in the tap with leaky claims that bottled water is safer or tastes better.
Yet the facts are clear: the bottled water industry is less regulated than public tap water, is more energy-intensive and more harmful to the environment.
Canadians aren’t buying the bottled water sales job. Fewer of us are drinking bottled water, according to Statistics Canada. And a growing number of public bodies like municipalities, campuses and school boards are ending the sale of bottled water
BACK THE TAP IN ACTION
In 2010 Local 11 of the Canadian Federation of Students (the King’s Students’ Union) successfully lobbied their university into going bottled water free! The 11th campus to go bottled water free in Canada, the University of King’s College has committed not to sell or provide bottled water on campus.